Financing a sustainable and just food system transition: How leading financial institutions and value chain actors set concrete targets & take action

Location: Food Systems Pavilion
Hosts: Good Food Finance Network (GFFN) and Just Rural Transition (JRT). The GFFN is convened by WBCSD and the EAT Foundation, FAIRR Initiative, Food Systems for the Future, the United Nations Environment Programme (UNEP). JRT is a partnership of Meridian Institute and the World Business Council on Sustainable Development (WBCSD) with funding from the UK Department of Foreign, Commonwealth and Development Office and ClimateWorks Foundation. 
Date: 9 November 2022
Time: 10:00–10:45 (EET)

Description: Scaling finance for sustainable food systems is paramount to addressing the multifaceted challenges threatening our global food systems, from nature loss and pollution to food security, nutrition, and inequality. This event organized by the Just Rural Transition (JRT) initiative and the Good Food Finance Network (GFFN) (of which WBCSD is one of the convening partners) aims to increase awareness and demonstrate leadership on concrete targets and action for a more resilient future, raising levels of ambition on finance for food systems.  

Collaboration between public finance, private finance and value chain actors is needed to align finance with sustainability goals in the food sector, leveraging economic opportunities worth up to $4.5 trillion a year by 2030 while achieving triple wins for nature, people, and climate. 

This event will highlight the role of public and private financial institutions in raising the level of ambition in finance for sustainable and equitable food systems and discuss how finance, farmers, businesses, and policymakers can best work together to meet sustainability goals. Through a moderated panel, members of GFFN’s High Ambition Group will present specific and time-bound targets across material impact areas and geographies, laying the ground for a discussion with farmers and community representatives on implementation and demonstrated action. Stakeholders from the audience are invited to engage with panelists to explore how the announced actions can most effectively drive a just rural transition. 


Watch the session recording


  • Matt Jones, Head of Nature Economy, UNEP-WCMC
  • Berry J. Marttin, Managing Board Member Wholesale & Rural, Rabobank
  • Diane Holdorf, Executive Vice-President, WBCSD
  • Bernhard Stormyr, VP Sustainability Governance, Yara International
  • Hannah Young, Head of ESG & Impact, Signature Agri Investments
  • Matthew Brian Reddy, Senior Private Sector Specialist, Global Environmental Facility
  • Eric Usher, Head, UNEP Finance Initiative

For any questions, please email